DAY FOUR.
STORYBOARD
TESTING.
In order to test the idea and not the implementation of the idea, it is important to repeatedly walk through it, each time building up a layer of content.
We started with a simple storyboard, just words, that explain the user journey through the process.
The team decided that the user journey should start on Instagram and then pull the user into a website, depicted here on mobile. The layers of content are built up, first as content blocks, then as wireframes which enabled us to build the prototype for RISE on the final day.
STAGE ONE.
swipe to see wireframe
Instagram post/story
Instagram CTA
STAGE TWO.
swipe to see wireframe
Rise website – Features & Benefits
The more you engage, the more your get
Sign up / fill in your census
Introduce gamification / first points / prize
Linked to your interests
STAGE THREE.
swipe to see wireframe
This months topic
Learn
STAGE FOUR.
swipe to see wireframe
Engage and Compare
Redeem / Share / Care / Get
PROTOTYPE(S)
DAY FIVE.
